Olo in the US: prices, fees and contract

What Olo says about the Olo App

Olo says the Olo App is meant to complement a brand's own ordering channels and bring in new guests.⁸ It says the app runs on a brand's existing Olo Ordering API, so launching it needs no new implementation work.⁸ It says guest data flows back to the brand, which keeps the relationship with the guest.⁸ Olo's blog says guests follow a brand in the app with one tap, and followed brands are pinned at the top of the home screen.³

What Olo says about its Serve ordering screens

Olo says Serve, which covers its web and mobile app ordering, now puts loyalty rewards and a points balance in the cart.⁸ It says its testing showed higher conversion when rewards are visible to logged-in guests and loyalty members.⁸ It says Serve now has order time dropdowns that show which pickup slots are open or unavailable.¹⁰ It says Serve also supports Sign In With Apple and added a location search page and vertical menu scrolling to the app.¹⁰ Olo says a redesigned Serve header shows a live count of earned loyalty rewards and lets guests switch location without leaving the menu page.⁹

What Olo says about its menu tools

Olo says brand administrators can set limits on how long an item may stay off the menu, with return dates enforced across locations.⁸ It says limited-time offers can be scheduled to remove themselves automatically.⁸ Olo says items taken off the menu as sold out can be set to come back automatically after a chosen time.⁴ It says items and modifiers can be labelled vegan or gluten-free so guests can filter the menu.⁴ Olo says it added an allergen-tagging category to its menu tools, tied to California's SB 68 labelling rules.⁹

What Olo says about connecting to the POS

Olo says a POS offline fallback mode keeps locations online and taking orders when the POS goes down.⁹ It says brand-funded discounts from delivery marketplaces are now passed on to the POS, which it says closes a reconciliation gap.¹⁰ It says OrderReady AI order-ready time predictions work with Brink and Aloha POS and kitchen displays.⁵ It says brands using Qu POS can feed in-store guest behaviour into Olo Engage.⁹

What Olo says about catering orders

Olo says Scheduled Order Recovery puts catering orders at risk of failing at the top of the queue so staff can step in.⁹ It says Expanded Order Retries repeats a failed submission every five minutes when the cause is a validation error, and a Submission Details log shows each attempt.¹⁰ Olo says its quote tools can send a branded PDF proposal with a secure payment link, so a guest can pay once approved.⁹ It says House Account Invoice Payments adds a Pay Now link to invoices, so the guest can pay and the invoice closes by itself.⁸ It says Auth Recovery protects future-dated orders from last-minute payment problems.⁵ It says pack slips and production sheets for catering orders can carry more detail.¹⁰

What Olo says about Olo Pay

Olo says Olo Pay uses a machine-learning model that weighs hundreds of signals to score the chance an order is fraud.⁷ It says the system uses historical data across a network of millions of merchants to decide whether to authorise, retry or reject a transaction.⁷ Olo's blog says honeygrow cut fraudulent orders and chargeback costs by close to 83% after moving to Olo Pay.¹ It says Olo Pay customers can void a transaction in the Olo Dashboard before it is captured.⁴ It says brands using Olo Pay can look up, handle and refund payments taken in store at the POS from the Olo Dashboard.⁶ It says Olo Pay customers can track connectivity and status for every payment terminal from a single view.¹⁰ Olo says an Ecard systems integration lets brands process gift cards across more than 150 POS systems.⁹

What Olo says about loyalty

Olo says Olo Loyalty is a new loyalty product built to grow repeat visits, and says it was available immediately.⁴ It says guests can be enrolled in store with a phone number when they order.⁴ It says a scannable QR code in Serve lets logged-in guests earn and redeem rewards in store.¹⁰ An Olo blog post written from Kahala Brands' side says Kahala uses an Olo Loyalty Starter Member option that lets guests join at the point of sale by giving a phone number.² It says Kahala found around a 40% overlap between Wetzel's Pretzels guests and its existing network at launch, so those guests did not need to sign up again.²

What Olo says about the Olo Network

Olo's blog describes second-party ordering as a group of brands that share network-level data while each keeps ownership of its guest relationship.³ It says Olo Accounts, the passwordless login behind the Olo Network, is used by more than 500 brands and holds 40 million unified guest profiles.³ It says a brand gets network-level data such as payment details, delivery address and dietary preferences when a guest orders.³

What Olo says about Guest Intelligence

Olo says Olo Guest Intelligence puts guests into four core groups every month.⁸ It says Guest Intelligence Signals review guest behaviour each month and explain in plain English what is happening and what to do.⁹ It says a filter lets brands using Olo Pay in store compare online, in-store and mixed-channel guests.¹⁰ It says a Menu Intelligence page lets brands see how menu items affect guest behaviour.⁵ It says a lapsed-guest insight counts guests who ordered a single time and did not return.⁹

What Olo says about its Engage marketing tools

Olo says Engage can build a campaign segment from a plain-English description of the audience.⁸ It says marketers can also segment on order history, such as how often a guest has ordered.⁸ Olo says an A/B testing option in Engage lets brands test subject lines and email content.⁶ It says dynamic content lets one email adapt to each guest's order history, dietary preferences and location.⁴ It says Engage skips marketing texts to numbers tied to known TCPA litigators.⁹ Olo says Engage text messages can use Rich Communication Services branding, showing a brand's name, logo and a verified badge.⁸

What Olo says about AI for ordering

Olo's blog says OrderReady AI uses machine learning on past orders to give guests more accurate quote times.⁷ It says at P.F. Chang's the tool lifted lead-time quote accuracy by 20% and cut manual lead-time extensions by 50%.⁷ Olo says its Smart Cross-Sells use AI to propose add-on items while a guest orders and checks out.⁷ It says its own testing found AI cross-sells produced 10% higher basket values than static suggestions.¹ Olo says some restaurants run voice AI for drive-thru and phone orders through its Ordering API and partners.⁷

What Olo says about AI for marketing and listings

Olo says machine learning in its Guest Data Platform estimates lifetime value and churn risk for each guest.¹ It says AI Creative Assistant, powered by OpenAI, is built into its email editor and uses generative AI to draft copy from content ideas.⁷ It says brand-trained AI agents can reply to reviews, update listings and publish Google Posts across locations.⁹ Olo says it is developing an AI operations layer called Olo Assist, and names Hours Management as the first agentic task.¹

Releases Olo has announced

• 2026 Olo introduced the Olo App in its Fall 2026 quarterly release.⁸
• 2026 Olo's Fall 2026 release put a points balance and redeemable rewards in the Serve cart.⁸
• 2026 Olo's Summer 2026 release added a POS offline fallback mode so locations can keep taking orders when the POS goes down.⁹⁸
• 2026 Olo's Summer 2026 release added Scheduled Order Recovery for catering orders.⁹⁸
• 2026 Olo's Spring 2026 release added a scannable loyalty QR code in Serve for earning and redeeming rewards in store.¹⁰⁹
• 2026 Olo's Spring 2026 release added Sign In With Apple to Serve.¹⁰⁹

From Olo's blog

1. What Restaurant Operators Actually Need from AI 21 May 2026, read 12 Oct 2026
2. How Online Ordering, Loyalty Networks, and SMS Compound Guest Value 17 Apr 2026, read 12 Oct 2026
3. Why the Future of Restaurant Ordering Is Second Party 11 Mar 2026, read 12 Oct 2026
4. New Year, New Release: Turning resolutions into real results 2026, read 12 Oct 2026
5. Olo Fall 2025 Release: New Tools to Drive Profitable Growth 2025, read 12 Oct 2026
6. 2025 Summer Release 2025, read 12 Oct 2026
7. 11 Ways Olo Uses AI to Fuel Restaurant Growth 11 Dec 2024, read 12 Oct 2026
8. Meet the Olo App: A New Way to Reach More Guests, Without the Trade-Offs read 12 Oct 2026
9. Olo's Biggest Summer Release Yet: AI That Works for Restaurant Operators read 12 Oct 2026
10. Look Back, Spring Forward read 12 Oct 2026